Vision Beyond Uncertainty
Vision goes beyond logic. To inspire others forward it needs to not only make sense but to connect on an emotive level.
If you’re determined
To get there
First
First determine
Where
You want to get
We will be the world’s leading organisation in our industry through loyal customers, passionate staff and satisfied shareholders
… is not a vision statement.
Which is somewhat surprising, given that it seems to be the standard formula followed by leadership teams and business consultants. It seems perfectly logical as an ambition.
This explains why it is not visionary.
Vision goes beyond logic. To inspire others forward it needs to not only make sense but to connect on an emotive level.
All too often leadership teams head away to an off-site retreat to develop the organisational vision. When they return the vision statement is then carefully crafted onto the walls and into presentations. Everyone assembles to see the new vision.
The vision is presented. No-one is moved. Everyone goes back to work. The vision is forgotten.
This is not what a vision should be.
A compelling vision needs to provide… vision.
Enabling others to see a big picture view of the future state of the organisation.
To be number one is a generic ambition. A metric goal. It does not provide any clarity as to how the organisation will look when the vision is reached.
A powerful vision guides teams to navigate through uncertainty. Like a guiding light through the haze, it provides clarity as to where to aim and head towards, even though everything around may be shifting and changing.
Making the visionary future clearer.
Need to strategically inspire and guide your team... or your own thoughts... into the future?
Explore further at dave-wild.com/futurework-leadership