Your Future Is All Around You
Have you ever driven in rain so heavy you knew you really shouldn’t be driving?
Remember how it felt. Barely able to see what’s in front of you, every sense heightened, tensed for a possible collision.
The critical question is – did your lack of vision cause you to travel faster or slower?
I’m guessing you slowed down.
Significantly.
Which is exactly what happens when your vision and plans for the future remain unclear…
Almost as dangerous as no vision, is the all too typical vision that isn’t a vision.
We will be number one in our industry. With happy customers. Passionate staff. Satisfied shareholders.
These generic statements aren’t a vision. They are simply a desired destination. The exact same destination your competitors are also travelling on a collision course towards.
A visionary plan needs to not only describe where you’re heading but how you’ll uniquely get there.
How? Just like road markings glimpsed through the rain, pause and take a closer look at the ever-changing environment around you. For subtle shifts indicating what lies ahead – enabling your team to accelerate into the future with greater confidence.
For example have you noticed the increasing number of people walking around with wireless earbuds? Did you vaguely think it was just a modern way to listen to music… or did you pause to more deeply to consider the unfolding impact of conversational interfaces combined with artificially intelligent assistants?
Following commands. Providing direction. Slowly shifting us from glowing screens to the new world of invisible interfaces.
I remember visiting Google’s New York campus just after the launch of Amazon’s Echo smart speaker. When I asked about their evolving vision of the future, the engineering lead commented he’d just bought an Echo for his own home. He was surprised by how useful it was proving. So much so that he went out and bought another. Going on to create their own smart speakers powered by Google Assistant.
Not waiting for the future of their industry to become entirely clear. As the risk is perfect clarity only occurs at the point of… impact.
So instead, focus with greater clarity on the signals of your future all around you.
Then accelerate forward.
Improve your vision
To schedule a call with Futurist Dave Wild to better read the signals of the future please contact our Business Manager at andrea@dave-wild.com