Visionary Strategy

We will be the world’s leading organisation in our industry through loyal customers, passionate staff and satisfied shareholders

… is not a vision statement.

 Which is somewhat surprising, given that it seems to be the standard formula followed by leadership teams and business advisers. It seems perfectly logical as an ambition.

Which explains why it is not visionary.

Vision goes beyond logic.

To inspire others forward, visionary strategies not only make sense but connect on a deeper emotive level.

Strategically using words in a truly moving way.

Inspiring hearts. Guiding minds.       Forward.