Shifting Perspective
If you think you instinctively know the answer based on your experience – quite possibly your instincts are off track.
Getting a fresh perspective
Requires shifting
Your perspective
Strategic planning involves seeing the big picture. Stepping back from the day-to-day detail to see how all the parts connect. Zooming back to better understand the context that you are operating in. While not losing sight of why you are here and what you are aiming to achieve.
Strategy is a plan of action to achieve major aims.
The question is whose aims?
Whether you are part of a larger organisation or running your own business, more than likely you are not working alone. So progress depends on alignment of aims and actions.
In times past this might have meant documenting the plan and then communicating it to others. Cascading it across your organisation so everyone knows what is expected of them.
In a complex inter-connected world this is no longer enough. For strategy to be effective everyone needs to know what is expected of them – including the lead team developing the strategy.
How are customers’ expectations changing?
What does the wider community now expect your organisation to value?
What do your people now need most?
The answers to these questions cannot be found by looking at the world from your own perspective. If you think you instinctively know the answer based on your experience – quite possibly your instincts are off track.
Making the effort to literally shift your perspective changes this. The truth is outside the room. Meet with customers. Talk with employees. Connect with the community.
Even better, go a step further. Co-create your strategy with these groups. Understanding what is important to them while discovering new solutions to complex challenges.
Together.
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